Experienced Digital Marketing Consultant, Google Adwords & Social Media Advertising Expert, Growth & Inbound Marketer.
Digital Marketer, visionary and Growth minded, dedicated to help businesses and startups find their way in the chaotic web.
I have worked with several well established Companies and Startups, among them Mastercard, Twitter, OPAP, Papastratos, Sc Johnson, Blue Star Ferries, ofarmakopoiosmou.gr, Nestle, 11888 giaola and others.
Fully understanding the digital landscape and how it fits together, bridging the gap between marketing, sales, customer experience, and technology. I have worked with with local, national and international organizations leading them through the adoption of digital technologies, building marketing & sales funnels. Truly passionate about my work, enthusiastic and goal-driven, always eager to connect with interesting people and move my knowledge further. I do a lot of research and I never stop reading, since furthering my knowledge and skills is a "must" for me.
Feb 2021 – Present
After more than 15 years of delivering success to our clients, we have the experience to design strategic roadmap for your online success, regardless of your current platform.
No matter your audience or industry, we are equipped to be your guide and helping hand through the complex world of digital commerce.
We like conversions, we love e-Business Consulting.
Working in various projects for well established Companies and Startups, among them: CosmoMarket, Body Action, GamesCom, espiti, dessylas games, mourtzi, sandalistas
My role as a Head of Digital includes:
➢Create Digital Marketing Strategies for our clients
➢Lead a group of team members to allocate, invest, and optimize the performance media budget across all channels to meet our clients business targets
➢Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our clients performance channels
➢Oversee campaign management and reporting, including in-depth analytics of Margins, LTV, CPA, ROI, and incrementality
➢Innovate and implement test and learn strategies and drive scalable results
➢Mentor the talented team members.
Jan 2019 – Jan 2021
➢Digital Marketing Strategy
➢Project Management / Plan, organize and execute digital projects in various digital platforms
➢Set up and day-to-day handling & optimization on Paid Social and Google Ads
➢Act as the point of contact for clients for digital management matters
➢ Messenger strategy & automation (Chatbots)
➢Advanced Reporting (Google Data Studio Report)
➢C.R.O. (Conversion Rate Optimization)
➢Creating Digital Strategy
Mar 2020 – Present
➢Growth Marketing (Automations, Growth Hacking)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Funnel Creation (Multistep Funnels)
➢B2B Lead Generation
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)
Feb 2018 – Jan 2019
➢ P.P.C.
➢ Messenger strategy & automation (Chatbots)
➢Growth Plan
➢Google Data Studio Report
➢C.R.O. (Conversion Rate Optimization)
➢Marketing Stack
➢Digital Performance, Insights & Analytics
➢Project Management
Mar 2019 – Present
➣Preparing and implementing Growth plans for Startups
➣Providing mentoring to the executives of the companies in business related issues
➣Supporting the staff of the companies in business related issues
August 2017 - Jan 2018
Member of the advertising team, handling various tasks including design, create, implement and optimize Google Adwords and Social media campaigns, content creation, advanced reporting and taking part in meetings with other departments and clients.
➢Set up Google Adwords & Social Media campaigns
➢Optimizing Google Adwords & Social Media campaigns
➢Digital & Social Media Performance
➢Digital & Social Media Analytics
➢Content Creation
➢Inbound Marketing
➢Advanced Reporting.
Aug 2011 – Present
➢Digital Marketing Strategy
➢Performance Marketing - PPC (Google, Social Media, Taboola)
➢Growth Marketing (Automations, Growth Hacking)
➢Advanced Messenger Marketing (Chatbots)
➢Conversion Rate Optimization - CRO (Data Driven Optimization)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Advanced Analytics (Google & Social Media)
➢Advanced Reporting (Google Data Studio Report)
➢Funnel Creation (Multistep Funnels)
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)
Mar 2020 – Present
➢Digital Marketing Strategy
➢Performance Marketing - PPC (Google, Social Media, Taboola)
➢Growth Marketing (Automations, Growth Hacking)
➢Advanced Messenger Marketing (Chatbots)
➢Conversion Rate Optimization - CRO (Data Driven Optimization)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Advanced Analytics (Google & Social Media)
➢Advanced Reporting (Google Data Studio Report)
➢Funnel Creation (Multistep Funnels)
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)
Jul 2018 – Dec 2018
➣Advanced PPC
➣Creating Growth Plan
➣Google Tag Manager
➣Google Data Studio
➣Google Analytics
➣Google Ads
➣Facebook Ads
➣Instagram Ads
Head of the digital team, responsible of the companies online presence and of overall marketing strategy alongside the marketing department.
➢Google Adwords
➢Google Analytics
➢Social Media Management
➢Social Media Advertising
➢Social Media Analytics & Insights
➢Email Marketing
➢Mobile Marketing
➢Crisis Management
➢Reporting
➢S.E.O.
➢C.M.S.
➢e-shop
2017
The first Growth Hacking Diploma in Greece , powered by Growthrocks.
-Build Growth Plan
-Setup your inbound Marketing Stack
-Getting Early and Smart Traction
-Discovering audience (via web scraping)
-Viral Marketing
-Execute an Outbound Marketing Strategy
-Paid Advertising Hacks
-Implementing Engineering-as-marketing Hacks
-Advanced Content Marketing Hacks
2016
Voted as the best diploma in Digital Marketing
Digital & Social Media Era
Web Sites
Search Engine Optimization
Content
Social Media & Networks
Social Media Community Building & Management
Mobile
Ε-Mail
Digital & Social Media Campaigns
Digital & Social Media Analytics
Digital & Social Media Performance
Digital & Social Media Strategy
2015
Competitive Environments and Business Venture,
People and Project Management,
Managerial Accounting,
Financial Accounting,
International Corporate Finance,
International Business,
Marketing in Diverse Environments,
Operations and Service,
Organizational Behavior,
Managerial Economics and Business Administration,
Leadership and Change Management,
Business Information Systems
2011
Introduction to Law
Economic History
Mathematics I,II,III
Computer science I
Introduction to economic thought
Management
English I,II,III,IV
Commercial Law
Statistics I,II,III
Microeconomic Analysis I,II,III
Macroeconomic Analysis I,II,III
Introduction to Political Science
Financial Accounting
Managerial Economics
Econometrics I,II
Economic Analysis of Social Policy
History of economic thought
Marketing
Public Economics I,II
Monetary Theory and Policy
Economics of the E.E.
Economic Growth
Operational Research
Economics of Institutions
Regional economics
Investment Appraisal
Corporate Finance
International Trade
Regional Development and Policy
Developing Countries Theory and Policy
e-commerciad
Urban economics and Real Estate Markets
International Banking and Finance
Greek Economy
Institutions and Development
Theory of Economic Policy
Portfolio Management
Agricultural Economics
Theories of Economic Evolution
Multinational Enterprises