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Ioannis

Hello

I am Kiskipelis Ioannis.

Experienced Digital Marketing Consultant

More About Me

Experienced Digital Marketing Consultant, Google Adwords & Social Media Advertising Expert, Growth & Inbound Marketer.

About me

Digital Marketer, visionary and Growth minded, dedicated to help businesses and startups find their way in the chaotic web.
I have worked with several well established Companies and Startups, among them Mastercard, Twitter, OPAP, Papastratos, Sc Johnson, Blue Star Ferries, ofarmakopoiosmou.gr, Nestle, 11888 giaola and others.

Fully understanding the digital landscape and how it fits together, bridging the gap between marketing, sales, customer experience, and technology. I have worked with with local, national and international organizations leading them through the adoption of digital technologies, building marketing & sales funnels. Truly passionate about my work, enthusiastic and goal-driven, always eager to connect with interesting people and move my knowledge further. I do a lot of research and I never stop reading, since furthering my knowledge and skills is a "must" for me.

CV I was born and raised in Thessaloniki, now I live and work in Athens. I have a bachelor in economics from the University of Thessaly, a Master in Business Administration from Guglielmo Marconi University and several certifications in Digital Marketing. I have worked for many projects of small and big vendors and startups in Greece and abroad.


~Experienced in:

-Google Adwords
-Google Analytics
-Growth Marketing
-Inbound Marketing
-Social Media Management
-Social Media Advertising
-Social Media Analytics & Insights
-Crisis Management
-Email Marketing
-Mobile Marketing
-Advanced Reporting

~My Studies:

-Diploma in Growth Hacking from Hellenic American Union
-Diploma in Digital Marketing from Deree
-Master in Business Administration from Università degli Studi Guglielmo Marconi
-BA on economics from University of Thessaly

I've Got Some skills.

  • 100%
    Marketing
  • 100%
    Marketing Strategy
  • 100%
    Growth Marketing
  • 100%
    PPC
  • 100%
    Google Adwords
  • 100%
    Google Analytics
  • 100%
    Facebook Advertising


~ Certifications:

-Google Adwords (Fundamentals,Search, Display, Market)
-Google Analytics
-Google Tag Manager
-Google Grow Greek Tourism Online
-Hubspot (inbound marketing, SEO crash Course)
-MOZ (SEO training course)
-Coursera (Competitive Strategy, Advanced Competitive Strategy, New Models of Business in Society)
-Alison (Fundamentals of Marketing Your Business Online, Diploma in Social Media Marketing)

My Work Experience.

Jan 2019 – Present

MSPS

Senior Digital Marketing Strategist | Performance Marketing & Analytics | Growth Marketing |


➢Digital Marketing Strategy
➢Project Management / Plan, organize and execute digital projects in various digital platforms
➢Set up and day-to-day handling & optimization on Paid Social and Google Ads
➢Act as the point of contact for clients for digital management matters
➢ Messenger strategy & automation (Chatbots)
➢Advanced Reporting (Google Data Studio Report)
➢C.R.O. (Conversion Rate Optimization)
➢Creating Digital Strategy

Mar 2020 – Present

Nail That Lead

Head of Growth


➢Growth Marketing (Automations, Growth Hacking)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Funnel Creation (Multistep Funnels)
➢B2B Lead Generation
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)

Feb 2018 – Jan 2019

GrowthRocks

Senior Growth Engineer


➢ P.P.C.
➢ Messenger strategy & automation (Chatbots)
➢Growth Plan
➢Google Data Studio Report
➢C.R.O. (Conversion Rate Optimization)
➢Marketing Stack
➢Digital Performance, Insights & Analytics
➢Project Management

Mar 2019 – Present

Faster Capital Freelance

Business Mentor


➣Preparing and implementing Growth plans for Startups
➣Providing mentoring to the executives of the companies in business related issues
➣Supporting the staff of the companies in business related issues

August 2017 - Jan 2018

BaaS

Performance Media & Digital Optimization Manager

Member of the advertising team, handling various tasks including design, create, implement and optimize Google Adwords and Social media campaigns, content creation, advanced reporting and taking part in meetings with other departments and clients.

➢Set up Google Adwords & Social Media campaigns
➢Optimizing Google Adwords & Social Media campaigns
➢Digital & Social Media Performance
➢Digital & Social Media Analytics
➢Content Creation
➢Inbound Marketing
➢Advanced Reporting.

Aug 2011 – Present

Growth Ninja

Head of Growth


➢Digital Marketing Strategy
➢Performance Marketing - PPC (Google, Social Media, Taboola)
➢Growth Marketing (Automations, Growth Hacking)
➢Advanced Messenger Marketing (Chatbots)
➢Conversion Rate Optimization - CRO (Data Driven Optimization)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Advanced Analytics (Google & Social Media)
➢Advanced Reporting (Google Data Studio Report)
➢Funnel Creation (Multistep Funnels)
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)

Mar 2020 – Present

The Sachi Group

Head of Growth


➢Digital Marketing Strategy
➢Performance Marketing - PPC (Google, Social Media, Taboola)
➢Growth Marketing (Automations, Growth Hacking)
➢Advanced Messenger Marketing (Chatbots)
➢Conversion Rate Optimization - CRO (Data Driven Optimization)
➢Marketing Stack Implementation (Google Tag Manager, Pixels, Analytics, Hotjar, Livechat, etc)
➢Advanced Analytics (Google & Social Media)
➢Advanced Reporting (Google Data Studio Report)
➢Funnel Creation (Multistep Funnels)
➢Advanced LinkedIn Marketing (Profile Growth, Automation, Lead Generation, Personal Branding)

Jul 2018 – Dec 2018

Growth Hacking Academy

Instructor


➣Advanced PPC
➣Creating Growth Plan
➣Google Tag Manager
➣Google Data Studio
➣Google Analytics
➣Google Ads
➣Facebook Ads
➣Instagram Ads

October 2012 - July 2017

Lou Shoes

Head of Digital

Head of the digital team, responsible of the companies online presence and of overall marketing strategy alongside the marketing department.

➢Google Adwords
➢Google Analytics
➢Social Media Management
➢Social Media Advertising
➢Social Media Analytics & Insights
➢Email Marketing
➢Mobile Marketing
➢Crisis Management
➢Reporting
➢S.E.O.
➢C.M.S.
➢e-shop

My Studies & Certifications.

2017

Growth Hacking Academy

Hellenic American Union

The first Growth Hacking Diploma in Greece , powered by Growthrocks.

-Build Growth Plan
-Setup your inbound Marketing Stack
-Getting Early and Smart Traction
-Discovering audience (via web scraping)
-Viral Marketing
-Execute an Outbound Marketing Strategy
-Paid Advertising Hacks
-Implementing Engineering-as-marketing Hacks
-Advanced Content Marketing Hacks

2016

Diploma in Digital Marketing

Deree

Voted as the best diploma in Digital Marketing

Digital & Social Media Era
Web Sites
Search Engine Optimization
Content
Social Media & Networks
Social Media Community Building & Management
Mobile
Ε-Mail
Digital & Social Media Campaigns
Digital & Social Media Analytics
Digital & Social Media Performance
Digital & Social Media Strategy

2015

International Master of Business Administration (IMBA)

Università degli Studi Guglielmo Marconi

Competitive Environments and Business Venture,
People and Project Management,
Managerial Accounting,
Financial Accounting,
International Corporate Finance,
International Business,
Marketing in Diverse Environments,
Operations and Service,
Organizational Behavior,
Managerial Economics and Business Administration,
Leadership and Change Management,
Business Information Systems

2011

Bachelor of Science (BS) Economics

University of Thessaly

Introduction to Law
Economic History
Mathematics I,II,III
Computer science I
Introduction to economic thought
Management
English I,II,III,IV
Commercial Law
Statistics I,II,III
Microeconomic Analysis I,II,III
Macroeconomic Analysis I,II,III
Introduction to Political Science
Financial Accounting
Managerial Economics
Econometrics I,II
Economic Analysis of Social Policy
History of economic thought
Marketing
Public Economics I,II
Monetary Theory and Policy
Economics of the E.E.
Economic Growth
Operational Research
Economics of Institutions
Regional economics
Investment Appraisal
Corporate Finance
International Trade
Regional Development and Policy
Developing Countries Theory and Policy
e-commerciad
Urban economics and Real Estate Markets
International Banking and Finance
Greek Economy
Institutions and Development
Theory of Economic Policy
Portfolio Management
Agricultural Economics
Theories of Economic Evolution
Multinational Enterprises

What People Say.

Studying alongside Giannis was a real pleasure. His deep knowledge and mentality to help ensure he would be an asset for everyone might consider work with him.

Georgia Koutsoukou

Very well informed, highly skilled in his field and communicative.

Naka Thomai

Ioannis is a highly skilled marketer with deep knowledge in the digital sector, always willing to help others. I highly recommend him.

Terzidou Antonia

It was amazing to work together with Ioannis, who was an outstanding advertiser. His hands-on approach to analyzing and providing fast solutions to any problem gained him the respect of all. He is extremely passionate about his work which is infectious. Working at BaaS is most challenging, and he thrived. He absolutely shines in a a busy environment. Definitely worth recommending.

Haralampos Kordas

Ioannis is a goal oriented and result driven person that I had the pleasure on working with. Always helpful and ready to help when in need. His knowledge in Digital Marketing is making him a very important asset in the marketing world but it's his willingness on sharing this knowledge and insights that is making him stand out! Highly recommended.

Theo Katrivanos

Ioannis is a very intelligent young professional, always willing to share his deep knowledge about digital marketing as well his insights with co-workers. He is very ambitious, detail oriented, hard-working yet casual and it has been a real pleasure working with him during our Digital and Social Media Marketing diploma studies.

Maria-Ioanna Pyloridou

Ioannis is a very talented marketing mind. He is a highly motivated professional with true passion for our field. A team player with a roll-up your sleeves attitude. His knowledge and hands on experience are what make him a great asset to any organization he chooses to work with.

Vasileios Mylonas

Giannis did an exceptional job on recent projects. Giannis is a very productive person and is a multi-skilled person with vast knowledge. Giannis is careful, proactive, self-motivated and intelligent team player. It’s a pleasure working with Giannis as is a customer-service oriented colleague. Thanks to interpersonal skills, Giannis has great relations with both company clients and potential customers.

Thanasis Chrysovergis